Like Always: Saturn Still Committed to No-Haggle Pricing

The hot Saturn Sky roadster has prompted some dealers of the famous “No-Haggle” brand to charge a premium for the in-demand convertible. This is a huge no-no for Saturn, a brand that made a name for itself by selling at a flat rate with no negotiations, up or down.

In a recent CNNMoney story, Saturn representatives are adamant that dealers unfairly upping the price on the Sky will be punished. The no-haggle approach is the core of Saturn’s brand identity; one study even stated two-thirds of shoppers prefer to pay a set price.

That’s why you see commercials on TV saying “Like Always, Like Never Before.” The “Like Always” part means no-haggle, the “Like Never Before” part means they actually have a slew of attractive products arriving at dealerships this year.

The old plastic body panels and homely looks may be a thing of the past, but Saturn seems steadfast in keeping customers happy with their one-price mantra.

[Saturn: Secrets of the 'No-Haggle' Price, CNNMoney.com]

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Acura Makes XM Standard

All 2007-model-year Acuras will feature XM Satellite Radio standard. The move isn’t that big of a surprise, as Acura is big on this “we give you everything you’d want for one price…except navigation” thing. Of course, it's still a subscription service, and buyers will only get three months of complimentary service of both the radio and XM’s live traffic service on certain models with navigation systems. After that buyers will have to cough up monthly fees starting around $12.

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